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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brands return to tradition, celebrity and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for forum.kepri.bawaslu.go.id a Super Bowl advertisement that the brewing business says celebrates the "grit and determination" of the American spirit.

The Budweiser commercial marks a go back to tradition, asteroidsathome.net after a disastrous social networks promo for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, setiathome.berkeley.edu stimulated calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody likes the Clydesdales."

The go back to safe, familiar and classic ground represents a trend amongst some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, yewiki.org OpenAI and Perplexity will look for to capitalize on the biggest telecasted event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this good, happy place, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to insert your brand name in that moment of fandom ... you need to provide imaginative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, with an approximated two-thirds of the commercials featuring celebrities.

Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic funny "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that also includes a quick look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second areas.

OpenAI, the business behind ChatGPT, wiki.eqoarevival.com is expected to air its very first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking concerns throughout the game.

Greene said AI business are seizing on the Super Bowl ´ s reach to attend to customer stress and anxiety about the fast-evolving technology.

"All of the ads I have actually seen-- and I can't wait to see all of the creative-- it's more about making individuals see how they can be more efficient, and how their lives could be better," said Greene. "I don't understand if that's going to eliminate the worry, because, as people find out more about the capabilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less car commercials than in previous years. Stellantis is the only automaker to reveal a Super Bowl ad, in which actor Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand name that purchased its very first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, tandme.co.uk the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien abduction.

"It ´ s off the scale on amusing, on curiosity," said Sean Muller, founder and president of TV advertising iSpot.TV. "People enjoy the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)