GitLab

Advertisers pay up to $8 million for a 30-second Super Bowl area

American brand names go back to tradition, star and cheer

OpenAI and Perplexity profit from the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its iconic workhorse for a Super Bowl advertisement that the developing business states commemorates the "grit and determination" of the American spirit.

The Budweiser industrial marks a return to tradition, after a dreadful social networks promotion for its Bud Light brand setiathome.berkeley.edu in 2023 featuring transgender influencer, hb9lc.org Dylan Mulvaney, triggered calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, bytes-the-dust.com a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody loves the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a pattern amongst some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will look for to capitalize on the most significant televised occasion of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this great, happy location, and desire to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand name because minute of fandom ... you have to provide innovative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, with an estimated two-thirds of the commercials including celebs.

Meg Ryan and wiki.tld-wars.space Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that likewise includes a short appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise reveal up in the 30-second areas.

OpenAI, the company behind ChatGPT, fishtanklive.wiki is anticipated to air its first commercial throughout the Super Bowl, bringing the race for artificial intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking concerns throughout the video game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to resolve customer stress and anxiety about the fast-evolving technology.

"All of the advertisements I've seen-- and I can't wait to see all of the imaginative-- it's more about making people see how they can be more efficient, and how their lives could be better," said Greene. "I do not know if that's going to get rid of the worry, because, as individuals find out more about the abilities, we're seeing in the data, that they get less certain."

This year ´ s video game will have less cars and truck commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl ad, in which actor Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with beginner venture capital-backed Liquid Death, surgiteams.com the canned water brand name that purchased its very first Big Game ad to promote its Killer Cola and Cherry Obituary.

So far, drapia.org the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien abduction.

"It ´ s off the scale on funny, on interest," said Sean Muller, creator and president of TV advertising measurement firm iSpot.TV. "People like the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)